First–What Does Not Work to Get You to The Top of Google Search Results
If you read a lot of blog posts on this issue, you will find a lot of advice that the following tactics work to get your website on the first page of Google.
First, you will be told that you must have someone analyze your competition and keyword difficulty for your selected key phrases. This process is so the consultant who promises to get you to the first page of Google can determine if your task is easy (e.g. your key phrase is “box cutters in Manila”) or an impossible (for them) key phrase like “financial planner.” It also gives the consultant an opportunity to sell you on a key phrase that is easy for them (e.g “financial planner to retirees”).
Next, you will be told that to get top ranking on Google’s first page, your site must optimize the following elements:
- Navigation
- Sitemap
- Header Tags
- Internal Links
- URLs
- Keywords
- Metatags
If you did every one of the above 100%, you would still be in the 1000th page of Google search results for a competitive key phrase. The above are simply not important and so-called experts tell you they are because they either don’t know, repeat what they have read, or have identified a way to ring up billable hours to charge you. The above help, but will not determine your success.
Next, you will get the following advice about backlinks:
- Submit your site to all of the social media web sites
- Build a company profile page on Linkedin, Facebook, etc.
- Post comments on forums with links back to your site
- Place press releases with links back to your site
- Submit your site to indexing sites
The above tactics are very weak. Think about this. The people who run Google are VERY smart. They want to have the best sites on a particular topic ranking on the first page of their search results. The above list can all be done by a kid in India for $3 an hour. Do you think that Google will hand you first page position for that? No way.
What 
Does Work to Get You to The Top of Google Search Results
Links from other privately owned web sites matter most to Google. Anyone can post junk on Facebook for free. But how do you get a link to your site from another private web site? If another web site links to your site, then Google assumes that web site owner did that of his own free will, only he has access to his site and therefore, he must believe your site has some valuable information that he wants to share or finds authoritative. This is by far of #1 importance to get ranked on the front page of Google. If this is done well and correctly, then all of the items above in the section What Does Not Work to Get You to The Top of Google Search Results, can be ignored.
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